Top reasons Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a third party doing a look up an identical or similar mark as yours will realize that you already own the mark, and is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. The third party is put on notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in earth.

Social Media

Social media is an important resource for most businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Have a look at venue’s policies for more information. However, I located that whenever complain to a social media site for these wrongdoing and claim that another is using your brand without permission, the social sites administrator responds with a request of proof of ownership of your subject brand. A trademark registration gives compelling proof of brand rights.

Brand Loyalty

Registering your mark shows a dedication to your brand and shows your customers that pledge. The goodwill that could be developed through such commitment is invaluable to a business.

Cybersquatting

Cybersquatters register domain names that are identical or much other parties’ trademarks or known brands with really the only purpose of advertising them (to the rightful owner) procedure for assignment of Trademark in India a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name name that is identical or similar to your trademark.

Trademark Renewals

Trademark registration can are as long as you continue making use of the mark in commerce. Usually are some businesses that have registered trademarks that happen to be over a hundred years old.

Trademark registration may ‘t be for organization, no matter. However, there a variety of compelling reasons for protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

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